Last Updated: 1 December 2025
1. Introduction
Beachseeker® Media is a trading name used by Lianne Bowling, a freelance social media and marketing strategist.
This Privacy Policy explains how your personal information is collected, used, stored and protected when you:

• Visit this website

• Enquire about services

• Become a client

• Subscribe to email updates or marketing

I am committed to handling your personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller Details
Data Controller: Lianne Bowling
ICO Registration Number: ZB058153
Email: lianne@beachseekermedia.com
Business Address:
Office 94719
PO Box 6945
London
W1A 6US
As the Data Controller, I determine how and why your personal data is used.
3. What Personal Data I Collect
3.1 Information You Provide Directly
This includes:

• Name

• Email address

• Phone number

• Business name

• Social media account details

• Project information

• Billing and invoicing details

• Any content or assets you provide for service delivery

3.2 Special Category Data (Only If You Provide It)
I do not intentionally collect special category data (e.g., racial or ethnic origin), but if you voluntarily share it through content briefs or conversations, it is processed only when necessary for service delivery.
3.3 Information Collected Automatically
When you visit the website:

• IP address

• Browser type

• Device information

• Pages visited

• Cookies and tracking data (see Cookie Policy if applicable)

3.4 Email Marketing Data
If you subscribe to the newsletter:

• Name

• Email address

• Marketing preferences

• Interaction data (e.g., opens, clicks)

4. How I Use Your Personal Data
Your information is used for the following purposes:
4.1 To Provide Services

• Responding to enquiries

• Delivering social media and marketing services

• Account management

• Project communication

• Sending agreed deliverables

Lawful basis: Contract
4.2 To Manage the Business

• Invoicing

• Bookkeeping

• Record keeping

• Client administration

Lawful basis: Legal obligation / Contract
4.3 To Improve Services

• Analysing website usage

• Improving service quality

• Understanding client needs

Lawful basis: Legitimate interests
4.4 For Marketing Communications

• Sending newsletters

• Sharing offers, updates, or helpful content

Lawful basis: Consent
You can unsubscribe at any time.
4.5 To Respond to Queries, Complaints or Claims
Lawful basis: Legitimate interests / Legal obligation
5. Lawful Bases for Processing
Under UK GDPR, I rely on the following lawful bases:
Consent
When you voluntarily opt-in (e.g., newsletters).
Contract
When data is required to:

• Provide a quote

• Deliver services

• Communicate about your project

Legal Obligation
For compliance with tax, financial, and regulatory requirements.
Legitimate Interests
To operate and grow the business in a way that would be reasonably expected, such as:

• Improving services

• Managing client relationships

• Preventing fraud

• Securing systems

These activities will never override your rights or interests.
6. How Long Your Data Is Kept
Your personal information is kept only as long as necessary for its purpose:

• Client data: 6 months after project completion

• Financial records: 6 years (legal requirement under HMRC rules)

• Email subscribers: until you unsubscribe

• Enquiry forms: stored for up to 12 months

Once this period expires, data is securely deleted.
7. Sharing Your Personal Data
Your data may be shared only with:
7.1 Trusted Service Providers
Such as:

• Payment processors

• Email marketing software

• Cloud storage and file delivery tools

• Scheduling or project management platforms

All providers are GDPR-compliant.
7.2 Legal or Regulatory Authorities
Only where required by law (e.g., HMRC).
7.3 Portfolio & Marketing
If you give explicit permission, project content may be featured in:

• Portfolio

• Website

• Social media

• Case studies

You may withdraw permission at any time.
Your personal data is never sold.
8. Data Security
I take reasonable steps to protect your personal information, including:

• Encrypted devices

• Strong passwords and authentication

• Secure cloud storage

• Restricted access

• Regular security reviews

Although no system is 100% secure, I follow best practices to minimise risks.
9. International Transfers
Some service providers (e.g., email software or cloud tools) may store data outside the UK.
In these cases, data is protected through:

• UK GDPR-approved safeguards

• Standard Contractual Clauses

• Adequacy decisions

Only reputable, compliant providers are used.
10. Your Data Protection Rights
You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Restrict how your data is used

• Object to certain processing

• Data portability (where applicable)

• Withdraw consent at any time

All requests will be handled within one month.
To exercise your rights, email: lianne@beachseekermedia.com
11. Cookies
This website may use cookies to:

• Improve functionality

• Analyse site performance

• Enhance user experience

If you want, I can also write a matching Cookie Policy.
12. Complaints
If you have any concerns, please contact me directly at:
lianne@beachseekermedia.com
If you are still unhappy, you can contact the UK Information Commissioner’s Office (ICO):
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
13. Changes to This Privacy Policy
This Privacy Policy may be updated periodically.
Any changes will be published on this page, and the “Last Updated” date will be revised accordingly.